The cornerstone of the Company’s marketing program is the Travel Magazine television series. Besides the distribution income the shows will bring to the Company, EV plans to utilize the Travel Magazine TV series to help promote its product.
With a library of approximately 160 shows in digital beta and additional travel footage filmed in digital beta and high definition, additional programs, infomercials and commercials can be created to specifically promote key components and products. The content will be used to enhance the website, train agents, and create the commercials to promote the Company’s products. Shows provide compelling views of over 100 countries and approximately one dozen cruises. Travel Magazine has completed nationwide sales for the shows in Great Britain, Canada and South Africa as well as with independent stations in Japan, Australia, and Europe.
Originally hosted by Jake & Mieke DeBoer, Travel Magazine, is currently the longest running travel show on the market. The show boasts a significant reach with exposure in over a dozen countries and translation into several languages. A recent audience analysis showed that 71% of the viewers are in the medium to high income levels, with 61% indicating they had secondary education or higher, among the most avid and accessible segments of the travel-minded market. However, the primary appeal of the show focused on viewers in the 55-plus age category.
The Company intends to do additional TV shows on a number of specialty cruise programs with the backing of major cruise lines.
Direct response television marketing has been one of the fastest growing forms of direct marketing internationally, particularly in the USA and the United Kingdom. In the USA, direct response television marketing was estimated to have generated more than $106 billion USD in sales in 2000.
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