South Korea is having a moment. From animated K-pop performances to the success of K-beauty products, its culture is spreading across the globe. And, for anyone wishing to experience the allure firsthand, Seoul is a natural choice. Between its glossy skyline of skyscrapers and international flight connections, it’s easy to see how the capital earned its stripes.

Still, there is a different side to the country. For those wanting to experience authentic South Korean culture — beneath the facade of glitz and glam — there is another option: Jeonju. Home to tasty cuisine and the nation’s largest traditional Hanok village, here’s how Jeonju offers a slower experience.

Getting There

From a logistical perspective, Jeonju lends itself to a “dig deeper” mentality. Travelers typically land at Gimpo International Airport in Seoul before catching a 2-hour rail connection to Jeonju. That means no big decision about completely forgoing Seoul; spending a few days in both destinations is entirely feasible, and time allowing, it could provide a deeper immersion in South Korean culture.

The Korea Train Express (KTX) is the fastest service at an average of 1.5 hours, while the Mugunghwa Train is cheaper but takes closer to 3 hours. The route itself takes passengers south (for anyone who arrived on red-eye flights, enjoy guilt-free napping, as you’re mostly passing through suburban districts).

The Atmosphere

While Seoul is busy on the frontlines, Jeonju keeps a foot in the past. Instead of thriving on fast-paced trend-setting, like South Korea’s capital, much of the city moves at a slower speed. Jeonju goes to great lengths to preserve national heritage, from steaming dishes to distinct architectural styles. Its skyline is dominated by traditional curved roofs, rather than dizzyingly tall skyscrapers.

A Morning in Jeonju Hanok Village

A day in Jeonju should always start at its Hanok Village. Hanok villages are found across South Korea, dating back to the Joseon Dynasty, when this architectural style was the norm. However, Jeonju has the largest concentration of traditional Korean houses in the nation, and, as the ultimate claim to fame, the city is said to be the birthplace of the Joseon Dynasty.

Put simply, Jeonju is the most authentic place to surround yourself in traditional architecture. Entering the district is free, although it does get popular by midday, especially in the high season. Arrive early if you’d like to snap photos “sans the crowds.”

For photographs in traditional South Korean garments, there are rented hanboks available throughout the village streets. Alternatively, join workshops on calligraphy using hanji paper, weaving, and even traditional etiquette. Afterwards reward yourself with a tea ceremony at Gyodong Tea Garden.

Bibimbap for Lunch

Jeonju is nicknamed “Taste City,” so arrive under no illusions: you’re here to eat. UNESCO awarded the city with City of Gastronomy status. There is a massive focus on quality, and Jeonju particularly shines for its bibimbap.

Bibimbap is a traditional Korean dish, and Jeonju fiercely proclaims that it developed this iconic recipe. Served on white rice, the colorful concoction includes a scattering of vegetables and topping of meat (and usually an egg).

Since the city literally created the Bibimbap Globalization Foundation, unsurprisingly, bibimbap isn’t hard to find. That said, be mindful of reviews to avoid tourist traps. Consider dining at Namcheonmaru or Sinbaengi Kimchi.

A Slow-Paced Afternoon

History isn’t contained to Jeonju Hanok Village. Bask in the slower pace of life, and explore attractions with quieter surroundings than you’d find in Seoul.

Near Jeonju Hanok Village, Gyeonggijeon Shrine is a reflection of 500 years of Joseon Dynasty (and, for K-drama fans, a familiar scene from “Love in the Moonlight”). For colorful artwork, Jaman Mural Village sits on the opposite side of the district. Walk between walls painted with bright scenes and animated characters.

Further afield, Jogyeongdan Shrine sits in a field surrounded by trees, while the peaceful Jeonghyesa Temple is tucked onto the slopes of Gyodongsan Mountain.

Jeonju at Night

Dinners are best spent at Nambu Market. Sample delicious street food like Korean dumplings (“mandu”), pancakes (“jeon”) and soups, including “kalguksu,” which uses bean sprouts.

Afterwards, retrace your steps. When day-trippers leave, there is a second opportunity for a quiet experience in Jeonju Hanok Village. Return to wander the dimly-lit streets, soaking up the ambiance through a peaceful lens.

Takeaway

As South Korea continues to scale the heights of popularity, Jeonju provides an opportunity to connect on a different level. Ideally, travelers should visit in spring — when cherry blossoms flutter through the streets — or fall, when auburn foliage paints a beautiful backdrop. But otherwise, the advice is simple: bring a camera, and arrive hungry.